, U.Va.

Cold War, Warm TV

Thu, 02/02/2017 - 11:52am -- viewingamerica_admin
Unit Number: 
Unit 3
Week of: 
Monday, February 22, 2021
  • Film:
  • Read:
    • David Greenberg, Nixon's Shadow: The History of an Image, Chapters 1-2 (72 pgs.).
    • Susan J. Douglas, Chapter 1, "Fractured Fairy Tales," pp. 21-42, in Where the Girls Are: Growing Up Female with the Mass Media.
    • Stephanie Coontz, Ch. 2, "'Leave it to Beaver’: and ‘Ozzie and Harriet’: American Families in the 1950s," pp. 23-41, in The Way We Never Were: American Families and the Nostalgia Trap.
Unit Outline: 

The Suburban Consensus

Grounded in Cold War Liberalism

American political system is best in the world

The Mixed economy  will work for everybody if you give it time

Strong belief in the the sanctity and power of the individual

Problems soloved by individual adjustment

Institutions like the Family are crucial to mainting consenus among individuals

What Fueled Consensus?

Prosperity

Desire to Return to "Normal"

Epitomized by the suburban ideal

What threatens Consensus?

The balance between "fitting in" and Conforming

particularly difficult as culture is nationalized through television

Rebellion

Rebel Without a Cause: the answer is individual adjustment

Social worker with a gun

The uneasy fit between the ideal of consensus and the social reality of life in the Fifties

 

 

 

REBELLION AND CONFORMITY IN AN AGE OF CONSENSUS

I love Lucy, 1953

Communism is no laughing matter

Lucille Ball testifies before House Unamerican Activities Committee (HUAC)

Anxiety and Fear could penetrate even popular caricatures of the suburban dream

In the face of this, Americans embraced an uneasy CONSENSUS

Consensus threatened on one side by conformity, on the other side by rebellion

By conforming to American norms, Lucille Ball and I Love Lucy survives charges of communism

with the help of a TV audience of millions

Thousands of Americans not so fortunate

Why Americans were so anxious 

Senator Joe McCarthy (R, Wisc) took advantage of this situation

One word summed up all of America's problems: communists

he was a rebel, a renegade

Most elected officials were strongly anticommunists: it was McCarthy's STYLE that distinguished him

Truman takes institutional approach

McCarthy thumbs his nose at norms and insitutions

McCarthy is brilliant at capturing headlines, never mind the truth

Lucy had to demonstrate her conformity when charged with being a Commie

But a huge part of I Love Lucy's Appeal was that Lucy was a renegade

always pushing back against norms -- especially gendered norms

To remain popular, however, every show had to end by reinforcing those very norms

McCarthy's popularity did not endure nearly as long as Lucy's

But he forged a path to power that many politians would eventually follow

Running against the state

And by the 1960s, many rebels had FOUND their cause

 

Unit Media Content

Title Type In Unit
Civilian Air Media Cold War, Warm TV
U.S. Productivity After WW II Media Cold War, Warm TV
Two-Ford Freedom Media Cold War, Warm TV
Crisis in Levittown Media Cold War, Warm TV
Father Tells Son to "Fit in" Media Cold War, Warm TV
Family Greets Father From Hard Day at Work Media Cold War, Warm TV
I Love Lucy Opener w/ Sound Media Cold War, Warm TV
I Love Lucy Segments Media Cold War, Warm TV
Alger Hiss and the pumpkin microfilm container Media Cold War, Warm TV
TV Program on Delinquency/Kefauver Media Cold War, Warm TV
David Greenberg, Nixon's Shadow: The History of an Image Document Cold War, Warm TV
A Man's Place is in the Home... It Wasn't Always Document Cold War, Warm TV
Tutti Frutti Media Cold War, Warm TV
Early Joe McCarthy: Anti Communist Media Cold War, Warm TV
Mass Conformity: People at Work in NYC Media Cold War, Warm TV
Stephanie Coontz, Ch. 2, "'Leave it to Beaver’: and ‘Ozzie and Harriet’: American Families in the 1950s," pp. 23-41, in The Way We Never Were: American Families and the Nostalgia Trap. Document Cold War, Warm TV
Juvenile Delinquency Media Cold War, Warm TV
Television: Giant in the Living Room Document Cold War, Warm TV
The Black Silence of Fear Document Cold War, Warm TV
Housewife in "Cheer" Commercial Media Cold War, Warm TV
Rebel Without a Cause - "Stand Up for Me" Media Cold War, Warm TV
Television in America--Statistics on Viewing and Ownership of TVs, 1950-1985 Document Cold War, Warm TV
Organization Man Media Cold War, Warm TV
Susan J. Douglas, Chapter 1, "Fractured Fairy Tales," pp. 21-42, in Where the Girls Are: Growing Up Female with the Mass Media. Document Cold War, Warm TV
Manchurian Candidate Film Review Document Cold War, Warm TV
Facts About Fallout Document Cold War, Warm TV
GI Blues Media Cold War, Warm TV
McCarthy at Longines Talk Show Media Cold War, Warm TV
Seduction of the Innocent Document Cold War, Warm TV
Heresy, Yes- But Conspiracy, No Document Cold War, Warm TV
U.S. Growth After WW II: TVs, Highways, Medicine, etc. Media Cold War, Warm TV
I Love Lucy Opening Media Cold War, Warm TV
Lee HIUS 3161 Section Syllabus Document Cold War, Warm TV